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i. karumbahís Trump University Direct Mail Package Beats Controls

Orlando, Florida – December 29, 2009 – A direct response mail package—100% conceived, designed, and written by
i. karumbah—beat two control packages in the same campaign. Trump University, Donald Trump’s education organization, which offers workshops, continuing training, and mentoring to teach wealth-building skills, mailed the packages to 100,000+ households in the New York metropolitan area to promote introductory real estate workshops.

One of the control packages used i. karumbah’s graphic design but different copy; the other control package contained completely different design and copy.

Our package beat them both, in response and attendance,” says i. karumbah President and Creative Director, Renne Leatto. “That validates the hot buttons we used to compel response and also proves a point some often argue—that even in these busy times, people still really do read copy!”

About i. karumbah Corporation

i. karumbah (www.ikarumbah.com) provides specialized creative, marketing, and project management services to business, entertainment, and government clients, serving every size client from start-ups to Fortune 50 giants.
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Media Contact:

Renne Leatto, President
i. karumbah Corporation
407-654-3125
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