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i. karumbah Designs e-Commerce Website for Industry Leader

Orlando, Florida – October 26, 2009 – Allied Wire & Cable, one of North America’s largest independent distributors of wire and cable products, recently launched its new e-commerce website, which was designed by
i. karumbah’s creative team.

Allied Wire & Cable provides standard, hard-to-find, and custom wire and cable to many diverse industries, including aerospace, medical, automotive, transportation, computer, telecommunications, shipbuilding, government, and the military.

“AWC offers a vast array of products,” says i. karumbah Vice President, Lee Sommie, “so they had unique requirements for converting their original website into a full-featured product catalogue and e-commerce site. We wanted to create a fresh user-interface and design that would both support their existing brand and make shopping easier for their customers.”

To serve these specialized e-commerce needs, i. karumbah conducted an in-depth analysis of AWC product lines and customer purchasing habits.

“We also analyzed their competitors’ websites and, along with Pedrera (the development team), found ways to make the purchase experience as intuitive as possible,“ continued Sommie. “We conceptualized and designed an innovative, industry-specific, one-page checkout, which offers AWC customers a convenience none of their competitors can match. You don’t have to be a member of the site to purchase products. It’s secure, fast, and easy.”

In addition to consulting about the general interface design, usability, and SEO strategies, i. karumbah also designed a customized cart viewer. This unique RFQ/Cart Mini Viewer allows customers the flexibility to keep track of both their RFQ (Request for Quote) and shopping cart items while browsing the site. Many ecommerce sites have mini cart viewers to keep track of items in the cart, but none are as detailed and easy-to-use as the RFQ/Cart Mini Viewer, which adds the functionality customers need to make good purchasing decisions.

Visit the new Allied Wire & Cable site at:

Visit our portfolio site which highlights our web design: ikarumbah web portfolio

About i. karumbah Corporation

i. karumbah ( provides specialized creative, marketing, and project management services to business, entertainment, and government clients, serving every size client from start-ups to Fortune 50 giants.
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Media Contact:

Renne Leatto, President
i. karumbah Corporation
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